Our Business is Customer Service

Our Business is Customer Service

by Susan Neuhalfen

Now that the construction is almost finished around Toyota of Denton, Scott Fly and his staff have a pretty audacious goal for the 2017-2018 school year. They are helping the Lake Cities area charities raise a half a million dollars.

The rules are simple. Sell raffle tickets for $2 each and put the names of the people who purchase the tickets in the hopper at Toyota of Denton. The charity keeps ALL of the money. Toyota of Denton will take care of the rest.

“We recruit charities – anyone from the Boy Scouts, to school bands, PTAs and sports teams – and they have the entire school year to sell tickets,” said Scott Fly, General Manager of Toyota of Denton. “At the end of the school year, someone wins a car. It’s that simple.”

There’s no overhead, no insurance, nothing to plan and nothing to pay. If you run a non-profit organization, that is music to your ears. Just sell tickets, turn them in each month so that Toyota of Denton can keep track of how much money each organization has raised, and YOU keep the money for your organization.

Toyota of Denton, in conjunction with their sister store, Honda of Denton, have put this event on to raise money for Lake Cities charities for several years. They really want this to become a great fundraiser for some very deserving organizations.

“We want as many organizations as possible to join us,” said Fly. “The bigger, the better.”

The winner gets a new car and lots of choices. Because both stores are involved, the first choice is whether the winner wants a Toyota or a Honda. Basically, the winner is given $30,000 in credit (the dealership will also pay for tax, title and license which isn’t included in the $30,000) and may choose the car he or she wants.

“One of our winners was a Lake Cities resident who wanted a 4Runner,” said Fly. “So we put the credit toward the 4Runner and she paid the difference, which wasn’t much.”

This fundraiser was named The Best Adopter Outstanding Fundraiser for several years by Denton ISD and the Denton Chamber of Commerce. Altogether they’ve raised over $1.7 million for local charities but want to raise even more money. Their goal of $500,000 for this year is big, but then Scotty Fly and his crew believe you go big or go home. For those interested in signing up or to get more information, just go to

This is just the tip of the iceberg for what Toyota of Denton does for the Lake Cities community. They consider Lake Cities to be home and the community to be part of the family. The dealership is owned by Fly and his business partner. While most other dealerships are corporate owned, they believe in running Toyota of Denton as a family style business.

“Most dealerships are owned by dealer groups and are worried about their stock price,” said Fly. “I’m worried about my customers.”

Toyota of Denton has made many changes since the dealership was purchased in 2014. They have a new service department, giving their customers an exceptional experience every time they bring in their car. They are also expanding to include two new car washes and a new detail center that will go in at the end of the year. Every time customers bring in their cars for service, they will get their cars back nice and clean as part of a regular service with us.

The most amazing reason to go to Toyota of Denton, however is that they offer a lifetime powertrain warranty on their cars. While most have a three-year or 3,000 mile powertrain warranty, this one is for an unlimited time and miles when you purchase a new Toyota or select pre-owned vehicle from Toyota of Denton. For Fly and his staff, the changes they are making are all about putting the customers first. They live and work in the Lake Cities and they want to make sure that everyone has a great experience when they go to Toyota of Denton. After all, to them, you’re family.

“We’re in the customer service business,” said Fly. “We just happen to sell and service cars.”

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