Elf On The Shelf

Elf On The Shelf

Elf On The Shelf

by Emily Mitchell

The infamous Elf on the Shelf is back again to bring joy to children all over the world and haunt the kid-free nights of parents who just want to do nothing. While you might assume that a well-known toy maker originated The Elf on the Shelf, it was actually brought to fruition by twin sisters, Chanda Bell and Christa Pitts, and their mother Carol Aebersold. The idea came from an old family tradition growing up in Georgia, when they had an elf doll named Fisbee who, according to Aebersold, flew to the North Pole at night and returned to his spot on the Christmas tree before they awoke each morning. It was in 2004 when Bell had the idea to make the tradition into something more.

She suggested to her mom that they write a story about the elf as a project for the two of them to bond over while her mother was going through a rough time. In 2005 Bell, Aebersold, and Pitts self-published 5,000 copies but it wasn’t until The Elf on the Shelf was pictured with Jennifer Garner in 2007 that the idea really took flight. Thirteen years later more than 11 million elves have been adopted, and the brand has 186k Instagram followers, 760k followers on Twitter, 921k likes on Facebook. So if you’re in need of some creative Elf on the Shelf ideas, look no further, but we also won’t tell anyone if you choose to leave him/her on the bookshelf all month.

 

Send Us YOUR Elf on the Shelf Photos at artwork@murray-media.com


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