The Editing Life: Taking A Leap Of Faith

The Editing Life: Taking A Leap Of Faith

The Editing Life: Taking A Leap Of Faith

by Susan Neuhalfen


Steve Gamel loves to tell a good story, but anyone who knows him will agree he’s usually too busy writing heartwarming tales about local residents and the good deeds of small-business owners to take the time to talk about himself in print. Trust us when we say, though, that his story is just as worthy of the spotlight. 

Most people don’t know that Steve left a stable job in banking in 2014 to pursue his dream of owning his own writing and editing business, Edit This®. He had been a freelance writer for years and was content juggling that with his full-time job until one day, with a wife and two small children in tow, he took an uncharacteristic leap of faith. “I quit the bank and said, ‘Writing is what I’m going to do, and it’s going to work,’” Steve said while reminiscing about the day he told his wife, Leslie. “Anyone who knows me will tell you I don’t jump unless there’s a giant net under me. It was scary; my family was nervous, too. But I didn’t want to look back 20 years from now and say I’d missed my opportunity.” And Edit This was born.

Edit This is a writing and editing services company that specializes in helping small-business owners come up with the right words to communicate with customers, spark engagement, build relationships, and more importantly, tell their story. Steve handles anything involving the written word – it could be blogs and website copy, content for brochures, property descriptions for realtors, press releases, ghostwriting and editing for novelists, and more. In addition to creating the best content for Internet marketing, he uses the right keywords to help his clients be found first. “If a customer is looking for your business, it’s my job to help them find you,” Steve said. “And that’s half the battle. The other half is making sure the content is engaging and unique. You want to give people a reason to do business with you.” Steve added, “If you’re going to go into business for yourself, go all in. Put your story out there. People will be drawn to it.”

With more than 20 years of writing and editing experience, Steve has created content across many industries. He has written articles and features for the Dallas Morning News, Denton Record-Chronicle, and Murray Media Group, and has won awards from both the Associated Press Sports Editors and Texas Associated Press Managing Editors for his sports writing. For the last two years, Edit This was awarded Best Writing and Editing Service and Best Blogger for Best of Denton County. His clients include banks, lawyers, aviation experts, architects, up-and-coming novelists, website developers, and more who depend on experienced content writers. He’s also local, which means he knows the area, the audience, and the competition. He sets himself apart by meeting in person with business owners to truly understand their unique message.

“I believe I am better at what I do and more valuable to business owners today because of the industries I’ve written about and the fact that I meet with people in person,” Steve said. “I mean, I could tell you everything you want to know about family law and what real architecture looks like on a custom home – way more than I ever imagined. Business owners know they need to have a consistent message getting out to the masses and may even have ideas about what they want to say. But most don’t have the time to do it themselves or know where to begin. I take those worries off their plate.”

Steve’s wife, Leslie, loves that her husband is doing what he was meant to do. The two of them have been married since 2005 and have two boys, Christian and Jackson. “I look back at his decision to chase his passion, and he’s happier than he’s ever been,” Leslie said. “I knew he would be successful. It’s fun watching him get so excited about his work.” Ironically, it was the job he left that helped prepare him for his future as a small-business owner. The community banking industry taught him about the importance of networking and building relationships. He learned from talking with other business owners about the do’s and don’ts of owning a business. He also saw first-hand the passion with which they ran their companies and saw himself following in their footsteps.

As a result, more and more business owners are turning their writing and editing needs over to Edit This to make them look good and create a voice they’ve never had before. For Steve, it’s all about telling a good story, and no matter where his story goes from here, his family will be at his side – with every leap he takes. “I mean, who quits their job to be a writer? But it worked, and Leslie was my rock since Day 1,” Steve said. “I love living and working in Denton County, especially when I can be close to my family.”


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photography by Your Candid Memories |

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