Tri-County Regional Hispanic Chamber Represents Mulitude of

Tri-County Regional  Hispanic Chamber Represents Mulitude of

The Tri-County Regional Hispanic Chamber serves as an umbrella to many other chamber organizations in the area. They represent 19 different chambers from 13 Latin American countries. This is a lively group of business owners, all of which have one purpose—to serve the growing Hispanic market in Denton County. It is considered a comprehensive chamber system, there to help its other branch members succeed. It is definitely an innovative idea but not without its misconceptions. So let’s set the record straight.

For starters, this meeting started differently than the other chamber meetings. They began with the pledge of allegiance to the American flag. Having attended dozens of chamber meetings across Texas, this was a first. It would be nice if all chamber meetings should start that way.

Another thing that most do not understand is that these businesses are not all Hispanic-owned and operated. The purpose of the Hispanic Chamber is to help serve and target the Hispanic audience and educate business owners. That means that anyone is welcome.

At this meeting alone, representatives from Chile, Brazil, Columbia and Mexico spoke to the crowd. It is interesting to note that every country has its own culture. Though they all speak “Spanish”, the language spoken in Mexico is different from the one in Columbia, and in order to market to a specific audience, the business owner needs to understand the language and how to target the group.

“Education is the key to what we do,” said Pete Garcia, president. “All of our meetings have to have an educational value—anything that affects business and how the business owner may be more successful.”

Garcia also notes that the sheer number of colleges and higher institutions in the area warrant an educational slant as well.

Business owners like Garcia came together to form the TCRHCC because the growth in the Hispanic market has been tremendous and they felt it was time to get focused. They serve many areas including McKinney, Lewisville, Flower Mound, Frisco and Denton.

“The growth in the Hispanic business market in our area is up 352%,” said Garcia. “We are here to serve as a bridge to the Hispanic audience.”

They have also started an internet radio show to showcase chamber businesses and share information with the general audience. The show airs on from 2-4pm in Spanish. Chamber members who are also business owners will be asked to come on the show to talk about their business. Past shows are also available at

A great feature for members is TCRHCC app, here is where members may find out the weekly activities happening within the chambers, everything from luncheons and maps, to evening activities that are going on with all the branch chambers and international chambers.

The chamber meets every 3rd Tuesday of the month and welcome visitors.

“We welcome everyone to visit a chamber meeting,” said Garcia, graciously. “We have a great group here and we are looking forward to growing it even more.”

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